“If you are going nowhere in particular…. any road will take you there” (Lewis Carroll would agree).
I believe it’s time for Public Relations to be taken seriously in a managerial position. Our profession was threatened by lack of creativity and the wow factor as many PR Practioners have been taking someone else’s big idea and diluting it through lack of resources; it’s just time to move from the concept of Business to Informatics and Design as there are more opportunities offered to us to prove the world that we were undermined and there should be innovation, creativity, new ways of working and being acknowledged.
The concept of PR Designer is new but I believe it has existed already only people could not think about it as strategic communication is the key of success to business. However in this standard, Public Relations or Corporate communication should not be regarded as part of marketing and advertising. It’s time that PR Practioners have to be considered as decision makers in management with a lot of creativity and not only people who are out there organizing events or functions and who are seen as subalterns in their way of doing things. This approach of “Design PR” has given us opportunities to be heard through our innovation, creativity, seriousness, and passion.
As “Designer PR” has come to inspire us more, I am very pleased to be one of the pioneers to shift a concept that would be one day be acknowledged internationally and my commitment inspires me with new vision of Public Relations and I believe that the challenge facing this new approach will be manageable as flexibility, innovation, creativity… belong to us. So together, let’s stand and implement “Designer PR” into the real world. Anyway, who says better?
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I tend to agree that Public Relations Practioners(PRP) should be taken more seriously and be part of the decision makers in any organisation. It is only then that they can contribute to the strategic direction the organisation should take in achieving the objactives of the organisation. The PRP should also be involved in setting those objectives at executive or board level, as this will ensure that the concept of "Designer PR" gets enculcated into the culture of the organisation.
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